Electronic Records Filing System	Control#: 57708 3270-UR-123
2084 (07-22-03) Confidentiality Request Public Service Commission of Wisconsin P.O. Box 7854 Madison, WI 53707-7854 Wis. Admin. Code § PSC 2.12; Wis. Stats §§ 196.14.196.72 and 196.795 ** All fields are required except note ** SECTION 1: PSC CONTACT PSC Contact Person:  Patrick Sullivan Number of Pages / Excel worksheets (Confidential Pages Only):  6 SECTION 2: REQUIRED INFORMATION 1. I am filing this request on behalf of:   Name / Company:  Madison Gas and Electric Company   Phone(Optional): 2527924   Address Line 1:  PO Box 1231   Address Line 2(Optional):     City: Madison       State: WI       Zip:  53701-1231 2. Name and Position of the requester is   Jeff Smith, Data Scientist 3. The following is an accurate and complete summary of the content of the record(s) being filed:   Detailed customer information, methodology, and sales volumes. 4. There is a reasonable basis to conclude that the record, or portion of a record, is one of the following:   The record contains trade secrets as defined in Wis. Stat. §134.90. The record contains information which would aid a competitor of a public utility in competition with the public utility making the request under Wis. Stat. §196.14. The record is an accident report under Wis. Stat. §196.72. The record is protected business information under Wis. Stat. §196.795(9). The record may otherwise be exempt from disclosure under the Public Records Law, Wis. Stat. §§19.31 to 19.39. 5. How the record satisfies number 4   The information provides detailed sales volumes by retail class and/or at the individual customer level. Investors or competitors may use this information to guide their financial strategy for selling or buying stock. This information is economically valuable because it is not generally known or readily ascertainable and its disclosure would aid investors, utility competitors and electricity suppliers. The loss of value and aid to competitors and suppliers resulting from disclosure would competitively disadvantage the Company or other investors and potentially lead to higher electric costs for sales customers.
SECTION 3: AFFIANT AND NOTARY OFFICER
Name of Affiant:  Jeff Smith State of  Wisconsin County of  Dane Subscribed and sworn to before me on  07/22/2020 Name of Notary Officer:  Barbara A. Severson Expiration Date:  06/12/2021
SECTION 4: UPLOADED FILE Docket ID:  3270-UR-123 Document Name:  MGE-Response-Data-Request-PSC-Verbal-ADR-KC-07-C.pdf Document Type:  Data Request / Response Description:  MGE-Response-Data Request-PSC-Verbal-ADR-KC-07 Received Date:  7/22/2020 2:59:00 PM
SECTION 5: PSC USE ONLY ***Confidentiality Determination:   Granted If Request is Granted or Partial: There is a reasonable basis to conclude that the records, or portion of a record, is one of the following   The record contains trade secrets as defined in Wis. Stat. §134.90.   The record contains information which would aid a competitor of a public utility in competition with the public utility making the request under Wis. Stat. §196.14.   The record is an accident report under Wis. Stat. §196.72.   The record is protected business information under Wis. Stat. §196.795(9).   The record may otherwise be exempt from disclosure under the Public Records Law, Wis. Stat. §§19.31 to 19.39. Name as Signature: Sheena Basra Date: 7/23/2020 6:00:00 AM